Rochelle Johnson, the visionary behind Beauticurve.com, made her mark in January 2013. Encouraged by strangers, friends, and a burgeoning Instagram audience, she responded to the common sentiment of, "I saw that, but I didn't know what to wear with it," or "I would have never thought to shop there." Rochelle embarked on the journey to catalog her fashion adventures, creating a space accessible to all, with the hope of inspiring others. As a confident plus-size woman, Rochelle embraces her identity, showcasing a fearlessness to wear what she loves, go where she desires, and break a few fashion rules along the way. Over time, Beauticurve evolved into a holistic platform, sharing insights into Rochelle's life, travels, and beauty experiences.

This blog has become a one-stop destination for curvy girls seeking affordable style, elegant home decor, luxury, laughter, and self-love. Rochelle celebrates the growing inclusivity of brands, recognizing that there's still work to be done. In her view, luxury is a state of mind, transcending size, race, social status, or job title. All are welcome, with Beauticurve serving as a designated safe space for plus-sized women. Rochelle's aspiration is for her blog to open eyes to new places and looks, inspiring readers to live well and enjoy fashion, regardless of size.