Nidal Kabashi is a fashion and beauty creator using her platform to push for greater inclusivity in the industry. With over 700,000 followers on TikTok, she is known for her viral content that highlights the importance of shade inclusivity for dark-skinned Black women. Whether she’s testing complexion products, showcasing brands that get inclusivity right, or calling out gaps in the market, Nidal is a vocal advocate for true diversity in beauty.

Originally from Cairo, Egypt, and now based in Canada & the US, Nidal has collaborated with top brands like Fenty Beauty, Thread Beauty, and Makeup by Mario, using her influence to ensure that all skin tones—especially deeper complexions—are prioritized in product development. Her advocacy has resonated widely, with videos sparking industry conversations and encouraging brands to be more intentional with their shade ranges.

Beyond beauty, Nidal shares her love for fashion and modeling, regularly posting stylish looks on Instagram to her growing audience. With her bold voice, undeniable presence, and commitment to championing Black beauty, she continues to shape the industry and inspire the next generation of creators.