Aaliyah Jay is a beauty, fashion and lifestyle content creator with an audience of over 3.8 million across multiple social media platforms and 10+ years as a digital creator. Her striking makeup looks, avant-garde fashion and authenticity has solidified her as the original and undeniable “IT girl” in the space while simultaneously at the head of her own jewellery brand Karen and Rita as its founder. From her makeup tutorials to her educational videos on the history of fashion as we know it - she is a true enthusiast and thrives through sharing her passions with her audience.